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Hawkeye 2025 - Present
As an Art Director at Hawkeye, I have created emails for the Signet Team. On Figma and Photoshop, I have created email layouts and assets for the client to sell and promote products from different lines of businesses: Jared, Zales and Zales Outlet.
Zales Zales is a jewellery line that carries multiple brands of quality, ranging from luxurious to affordable brands. Zales and Zales Outlet’s branding is focused on being trendy, poppy, and concise, showing what is new or what is on sale.
Zales Outlet is the outlet version of Zales, which tends to lean in being more affordable and trendy. Emails are designed to be more poppy and straight to the point with points of purchases and promos.
There are third party credit companies like Progressive Leasing, Bread, etc that get their own credit dedicated emails. Despite being third party, we make sure to design these emails are still following the Zales design and branding guidelines.
Jared
Jared is a jewellery line that carries luxurious brands. Jared’s branding is focused on looking editorial and meant to appeal to a more mature customer base. These emails push the layout’s boundaries and play up the products and space in a way that makes the layouts look fun and interesting - all while keeping the Jared branding.
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